SAVANNAKHET, Laos: The fashion world loves indigo, but its popularity stretches back for centuries.
In Japan, this deep blue colour was worn by aristocrats and samurais. In India, its paste was dried into cakes and traded along the Silk Route, by which it entered Europe. Indigo was known in ancient Greece as indikon, which literally means ‘Indian’.
Today, indigo is the most popular colour for denim worn by millions of people worldwide. Every year, tens of thousands of tonnes of indigo dye is produced but most of it is synthetic. Its natural version is harder to find as the extraction of colour is done by hand in a complicated and time-consuming process.
In 2008, the Lao government launched a programme called One District One Product (ODOP) with help from the Japan International Cooperation Agency. Focusing on Savannakhet and Saravanh provinces, ODOP is aimed at improving local livelihoods through the promotion of marketable products for export.
“It has helped reducing poverty, improving the lives of the people in the village and creating jobs,”
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